Goodbye poor reception! ABSCBN launches Digital TV!

I am actually waiting for this to happen. As we can observe, Television is one of the time consuming hobbies of Pinoys. And believe it or not, we always look for, aside from good TV Programs, we want a better reception of TV that we choose to watch. But sometimes not all our favorite TV shows are having a good reception. For Example in Mega Manila, ABSCBN Channel 2 has a very poor reception. So in order to address this concern, Last monday, the Giant in Philippine TV, ABSCBN Broadcasting Corporation finally launch the Digitla TV in the country.

DTV occupies lesser space in the frequency so that a single TV station can broadcast on more than one channel, giving viewers more programs options. The new channels that ABS-CBN will unveil will cater to different audiences. The new channels to be made available include 2 channels for kids, a channel for the youth, a channel for dads and a channel for moms.

According to Miguel Mercado, head of marketing of ABS-CBN DTV, ABS-CBN is ready to launch its DTV operations within the year. He said the company is just waiting for the final go-signal from the National Telecommunications Commission (NTC).

“With Philippine broadcasting companies going digital, the viewing public will be able enjoy digital quality viewing in any TV as DTV addresses the issues of poor reception, grainy pictures and choppy audio,” said Mercado.

“Viewers will also get to enjoy five new channels for free. These are in addition to getting all existing channels that will be broadcasting in digital, which upon our launch, will include Channel 2, Studio 23, GEM TV and NBN. Once the NTC gives a go signal, we are sure that the other stations will be ready to broadcast their current channels on DTV as well,” added Mercado.

DTV also produces better picture and sound compared to the prevailing analog system. The digital TV viewing experience is comparable to seeing a movie on DVD. This spells more excitement for the viewers.

ABS-CBN has been preparing for the switchover since 2007. Recently, the network conducted DTV trials in more than 1,000 households all over the Philippines. Participants responded very positively.

Moreover, the viewers expressed willingness to buy the DTV Digibox (which costs only as much as a DVD player) so that they could get the new channels for free. As one mother cited, “Wala ng monthly fee. One time ang pagbabayad. Magugustuhan ng anak ko.”



About rodmagaru

I am a writer, singer, debater, dancer, poet, declaimer, artist, narrator, and actor and recently I discover, I’m a jack-of-all-trades. I never say no when people experiment my capacity to do things that others can do. I give the superb congregation of expectation to people who doubted what I couldn’t do and I always win on convincing them I could.. follow me on twitter

Posted on April 6, 2011, in ANNOUNCEMENT and tagged , , , , , . Bookmark the permalink. 1 Comment.

  1. I think most people buy digital TV because of the free channels they can get.

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